Since the days of Heraclitus way back in 500 BC the notion of change as an inevitable and pervasive part of our world has been accepted by society in genera land business in particular. There are many cliches that affirm the concept, but it is a logical one from the business perspective. The introduction of any product is the first step in its obsolescence, unless it changes as everything around it does. This means that a basic part of any company has to be the development and maintenance of change management strategies.

